About us

Founded in London in 2010, NOVAE ROSE is a contemporary womenswear brand dedicated to redefining smart-casual style. Our collections are designed for women who appreciate understated elegance, refined simplicity, and comfort that lasts beyond the season.

At Novae Rose, we believe that true style lies in the balance between quality and ease. Each piece is crafted with attention to detail — from tailored outerwear to timeless everyday essentials — using carefully selected fabrics and considered silhouettes that complement modern life.

Our mission is to make elevated fashion accessible without compromise. We value craftsmanship, transparency, and the confidence that comes from feeling well dressed in every setting.

From work to weekend, Novae Rose offers versatile, sophisticated clothing for women who live between comfort and class.

NOVAE ROSE – London-based womenswear since 2010.